In the North of Serbia, in Vojvodina, precisely in the town of Backa Palanka, "Nectar" company wos founded in 1998. From the beginning the original thought of the founder has remained the same - to have the absolute control over the quality and the expenses of fruit juice drinks manufacture through complete cycle of production, from fruit growing, fruit processing to the final products. After only seven years, "Nectar" has become the leader in production of fruit juice drinks and fruit products in Serbiaand also leader in fruit processing in whole South-Eastern Europe. Nevertheless, the significant part of Nectar's business is production and distribution of half-processed products, fruit purees and fruit concentrates. The fruit process capacity in "Nectar" is in total 120.000MT in a season. Nowadays, "Nectar" has got several completely different programs in its wide range of products. The priority is on fruit juice drinks and fruit nectars, however there are also fruit marmelades, syrups, fruit brandy, apple vinegar, vegetable products and tomato products. After new plants have recently been started, the capacity of fruit juice and nectar production has increased to over 300 million litres a year. For the forthcoming year of 2006 "Nectar" has enriched its offer of product selection. Therefore, that new Mambo drinks in attractive PET packing have been introduced. Also, "Nectar" is the first Serbian manufacturer that has offered natural fruit juices in tins, such are Nectar Plus and Nectar Plus Antistres available in this packing. In connection with this, new to this region are Nectar fruit juice drinks in exclusive glass bottles, strictly intended for caffe's and restaurants. "Nectar" has become a synonym for a strong cooperative brand name which guarantees high quality for each product that bears its logo.